Flo & Jouls is the story of two women passionate about travel, traveling the world to discover new cultures to find treasure to share with you. Originally from Provence in the South of France, we settled our bags in Morocco in 2007 to immerse ourselves in its human and artisanal wealth. Our numerous travels around the world have reinforced our desire to reinterpret traditional know-how in chic and trendy creations.
Inspired from here and elsewhere, our collections are created in collaboration with local artisans in an ethical and responsible manner, in line with the standards of fair trade. All our creations are entirely handmade, with noble and authentic materials: bamboo, leather, suede, copper, handiras, wool … Our passion leads us to meet the artisans to find our inspirations playing with the contrasts and unexpected mixtures.
Crossing borders, the brand Flo & Jouls is a promise of ethnic and trendy style. Our creations are unique, like works of art. Flo & Jouls is inspired by cultures and materials, through its mixed and traveling influences.